In the movie We Bought A Zoo,the character Benjamin Mee observed, “You know, sometimes all you need is twenty seconds of insane courage. Just literally twenty seconds of just embarrassing bravery. And I promise you, something great will come of it.”
With insane courage and not-so-embarrassing bravery, I Bought A Paper!
The symbol of the beehive has long been used to depict Latter-day community and its resolve for organized work and results. The Jaredites “carried with them Deseret, which, by interpretation, is a honey bee” (Ether 2:3). Our nineteenth century church leaders adopted this symbol as “representation of the industry, harmony, order and frugality of the people, and of the sweet results of their toil, union and intelligent cooperation” (Deseret News, October 11, 1881).
The Taylor Family pioneered The Beehive in the mid 1970s as a way to reach local Saints with news of our community, delivered with articles and advertisements. My aim is to expand upon this mission by modernizing its delivery.
Some changes you will immediately notice: The paper now prints on an upgraded paper stock, with all pages in 4-color glory to take advantage of a brighter canvass. Our social media presence has been boosted on Instagram and Pinterest. Our Facebook page outreach is expanding. You may now read the paper on your tablet and mobile device via the Issuu app. Layout and content, community and social involvement, and digital accessibility are all being enhanced. This to increase access, readability and excitement in providing excellent and timely resources to the Arizona LDS community.
Those that purchase zoos recognize that “it’s not about where an adventure ends, because that’s not what an adventure is about.” My LDS adventure began when I joined The Church of Jesus Christ of Latter-day Saints in 1984. My wife Grace and I have been married 14 years, sharing 6 children and now 3 grandchildren. My career in the magazine business began in 2006 as an advertising sales representative. I joined The Beehive in 2013 as a sales person. My vision of how readers engage with print and digital media combined with an awesome opportunity to use this knowledge to uplift and represent local Latter-day Saint interests and lifestyle drives us to keep improving and growing The Arizona Beehive.
Thank you for participating in our adventure. We are just getting started and look forward to a long journey. We are accessible and welcome your feedback and ideas. After all, what’s a zoo without all of you!