In recognition of 30 years of frozen yogurt success, including the significant contributions on the international level, the Gilbert-based company, Wudel Inc.—dba Wudel International and “Nanci’s Frozen Yogurt”—was recently granted the prestigious President’s “E” Award for Exports.
The national award was presented by U.S. Secretary of Commerce, Penny Pritzker at a ceremony in Washington, DC, on May 18. There to receive the award were co-owners John and Nanci Wudel, of Mesa 30th Ward, Mesa East Stake, and their son and general manager, Dave Wudel, of Brighton Ward, Gilbert Highland East Stake.
“’Nanci’s Frozen Yogurt’ has been a family-owned and operated business in the East Valley for 30 years,” Nanci said.
The company produces standalone mixes that can be put directly into soft-serve yogurt machines or used as a neutral base and flavored with one of 100+ flavors, making Nanci’s perfect for self-serve frozen yogurt stores.
The “Nanci’s Frozen Yogurt” brand has become known for optimal taste, texture and nutritional value. Their products are made with the highest-quality, gluten-free ingredients, including pure crystalline fructose—a natural sweetener found in fruit, berries and sweet corn—with encapsulated probiotic cultures added.
The company’s yogurt and smoothie mixes and flavorings are sold across the United States and in more than 40 countries across six continents, including in China, Vietnam, Denmark, Australia and South Africa.
“We don’t own retail stores, but sell wholesale to frozen yogurt shops and yogurt chains,” Nanci explained. “My husband, John, is a food chemist who formulates all of our products, which are sold under our trademarked name, ‘Nanci’s Frozen Yogurt,’ or private labeled for certain yogurt chains that sell our product under their name.”
The business is committed to providing unparalleled customer service, assisting customers with everything from product choice to business strategy. Wudel International is also committed to continuing to grow their export business.
“We are honored to receive this award, and we see incredible potential to grow exports even more in international markets,” said John Wudel. “Improved trade agreements and expanding into new markets is a huge boost for our export business, which flows back to the U.S. economy and our local economy.”
Congressman Matt Salmon (R-Ariz.) offered his congratulations, saying, “Exports are an essential part of the U.S. economy and Wudel International is a leader in the field, serving as a great example of success in exporting from Arizona. I’m proud of what they’ve accomplished in their business as well as the recognition they’ve received through this award.”
The “E” Award ceremony is one of the highlights of World Trade Month, a month-long celebration of the benefits U.S. exports bring to national, state, and local economies through job creation and growth. This year marks the 53rd annual “E” Awards presentation.
“The President’s ‘E’ Award winners are outstanding American businesses and organizations that have played a crucial role in strengthening and growing our economy through increased U.S. exports,” said Secretary Pritzker.
This year’s winners were 35 small- and medium-sized businesses and 21 manufacturers representing a cross-section of American business. Each of the “E” Award companies sell high-quality products and services around the world, while helping to create good jobs for American workers.
One business that serves Nanci’s Frozen Yogurt locally is YC’s Mongolian Grill, with five locations in Tempe, Chandler, Gilbert and Scottsdale. Other establishments in the Valley that use Nanci’s Frozen Yogurt mix are YoWaffle in Gilbert, Makutu’s Island in Chandler, Yummies Yogurt and Frogurt 101 in Phoenix and Casa de Yogurt in Buckeye. Nanci’s yogurt brand also can be found at Frozen Frannie’s in Prescott and Yogurt Swirl in Tucson.
For the full list of “E” Awardees, visit http://1.usa.gov/1AaVUur
For additional information, visit www.nancis.com.