By Cecily Markland
DownEast Outfitters Offers Appealing Styles at Appealing Prices
Opens 9th Arizona Store
With a great idea and business model that worked well for them as students at Brigham Young University, brothers William, Charles and Jonathon Freedman went from selling name brand clothing out of the back of their cars to co-founding DownEast Outfitters.
From buying and selling customer returns and liquidations, they progressed to creating their own DownEast Basics private label, to redesigning and opening more stores in Utah, then to expanding into other western states, all while maintaining their commitment to offering stylish apparel at affordable prices.
Knowing Arizonans would appreciate their appealing styles and equally appealing prices, DownEast Outfitters viewed Arizona as “a great market for what we do,” says Rich Israelsen, Chief Operating Officer. Israelsen, a long-time friend and former mission companion to one of the brothers, has been with the company since its beginnings.
He says DownEast Outfitters, now with 60 stores, opened its first in Arizona six years ago. Since then, they have added seven more stores across the Valley and the recently opened Goodyear store brings the total to nine. Two of them—at San Tan Village and at Power and Southern in Mesa—are Home and Clothing Stores, featuring clothing and the DownEast line of smartly priced home furnishing as well.
“We think our brand really is perfect for Arizona,” says Lisa Deets, Regional Manager, who started with the company seven years ago. “It’s modern, new, fresh and exciting—the perfect style for all women—and it doesn’t break the budget.”
Whether carefully selected national brands or items from the DownEast Basics line, they are “timeless, consistent, modest styles that accentuate women’s confidence and make them feel good,” says Israelsen.
Known, in particular, for layering pieces, such as tees and camis and for “dressier” items including tops, skirts and dresses, DownEast also features all the accessories—from socks and tights, to scarves, bags, belts and jewelry.
DownEast features apparel for all age groups, including 20- to 30-year-olds, teens and their Penny Candy boutique line for ages 2 to 12, Deets adds.
“We are particularly pumped up and ready for the holiday season,” she continues. “We have a lot of lace, a lot of shimmer, cute jackets to pair with skirts and great denim and casual items as well. We have a whole new line of beautiful accessories for the holidays, specially designed to be partnered with our clothing items—and priced for guilt-free holiday shopping,” Deets says.
“Plus,” she says, “we have really aggressive promotions running all through the holidays.”
To sign up for emailed specials, go to www.downeastoutfitters.com. To receive text messages will special offers, text DOWNEAST to 33733. Also visit www.downeastoutfitters.com to learn about in-store specials or to shop online.