At Castle Floors, Members Of The Team--including (left To Right) Daniel Farnsworth, Jim Haynes, Jeanne Haynes, And Owner Dean Merrell--offer Friendly Service Along With 50 Years Of Cumulative Knowledge To Meet The Needs Of Each Customer. Photo By Tina Scott

Castle Floors Offers Service, Value, Honesty and Education

By Cecily Markland

At Castle Floors, members of the team--including (left to right) Daniel Farnsworth, Jim Haynes, Jeanne Haynes, and owner Dean Merrell--offer friendly service along with 50 years of cumulative knowledge to meet the needs of each customer. Photo by Tina Scott

At Castle Floors, members of the team–including (left to right) Daniel Farnsworth, Jim Haynes, Jeanne Haynes, and owner Dean Merrell–offer friendly service along with 50 years of cumulative knowledge to meet the needs of each customer. Photo by Tina Scott

Castle Floors has been satisfying customers for more than 30 years. Owned by Dean and Peggy Merrell, members of the Century Garden Ward, in the Mesa Kimball East Stake,. Castle Floors sells and installs carpet, ceramic and porcelain tiles, travertine, stone, luxury vinyl planks, sheet vinyl, wood floors and laminates.

“We used to be Castle Carpets, but over the years, as we added a broader selection of flooring, we upgraded our name,” says Dean. “The current trend in flooring has expanded so much from carpeting. We’re doing a lot of luxury vinyl tiles and planks, which is the fastest growing segment of the flooring business.”

He has also noticed a rise in real wood flooring in recent years. “It’s become more affordable because so much of it is being made in China,” says Dean. “They’re making some high-grade products with European and Scandinavian technology. Wood is being manufactured at such lower prices than ever before, it’s just hard to resist.”

“Trends will always change consumption, but I don’t see them moving away from carpet all together,” Dean insists.“Carpet is too nice of a surface. It is soft, comfortable, and it’s quiet. That’s why it will always remain.”

Castle Floors was just getting into business in 1987 when the market dropped. Brother Merrell vowed then to not be tied too closely to new construction. “Since then, we’ve focused more on fix-ups and remodels,” he says.

“Although we have stayed busy with many of our contractors who have been buying, fixing and selling distressed properties, it’s nice to see some new homes being built again,” says Dean.

Dean’s love of flooring stemmed from his business of cleaning carpets and furniture while attending Brigham Young University.

Brother Merrell built his business with hard work and by taking time to listen and thoroughly assess customers’ needs. “We try to listen to our customers’ preferences and ideas and then offer suggestions on overall home appeal, product quality, performance and value.”

In addition, Castle Floors offers superior personal service and product knowledge. As a result, Dean says, “Easily more than half the people that come in have been referred by someone else;” and, “Many former customers return years later to update and freshen with contemporary looks.”

Dean adds that, at Castle Floors, “our product knowledge is one of our strengths. We feel that with over 57 years of combined experience, we offer a unique advantage to our customer.”

Castle Floors is located at 4500 East Main Street, #3, in Mesa. Their showroom is open Mondays through Fridays, 8 a.m. to 5 p.m. and Saturdays, 10 a.m. to 4 p.m. To reach Castle Floors, call 480-396-6956.

The Beehive

The Arizona Beehive is a complementary East Phoenix Valley LDS lifestyle and living publication, published six times a year, featuring content on people to meet, places to explore, events to attend and businesses to patronize.